How Much Can I Make? — Real Jobs. Real Stories. Career Insights

Digital Real Estate - Buying Websites For Cash Flow

• Mirav Ozeri - Career Insights Journalist • Season 2 • Episode 70

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Digital Real Estate

What if your next big investment isn’t a building—it’s a blog? In this episode, digital real estate expert Matt Raad breaks down how he buys simple content websites, renovates them with SEO optimization, and turns them into reliable passive income. He explains why passion niches—like gardening, wellness, crafts, and hobbies—are some of the most profitable online business opportunities.

We cover exactly how to buy websites safely, how to find undervalued sites on Flippa, how to turn neglected blogs into real monthly cash flow. Matt shares data-backed examples, including a $400 gardening website earning $4,000 every spring and a $45,000 Thai massage education site that generates revenue through high-margin online courses.

If you’re searching for a side hustle, exploring passive-income ideas, or considering a full career pivot into digital real estate, this episode gives you a clear roadmap. Matt explains how buying digital assets instead of brick-and-mortar property can create scalable, flexible income online. Tune in to learn how website investing really works—and how you can start.

Connect with Matt Raad:

Website: https://www.ebusinessinstitute.com.au/media-kit/

Linkedin: https://www.linkedin.com/in/matt-raad/

Podcast: https://www.digitalinvestors.com





How Much Can I Make? Is nominated for 2026 Women in Podcasting Award!

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Visit howmuchcanimake.info

Music credit: Kate Pierson & Monica Nation

Teaser: Tiny Sites, Big Income

Matt Raad - Guest

She bought a crochet site, she bought a car site for less than a thousand dollars, and she bought a sewing site and a fishing website. And she now is making $8,000 a month of those, and she just only works on them part-time.

Host Welcome And Topic Setup

What Is Digital Real Estate

Mirav Ozeri - Host

Welcome back to How Much Can I Make? I'm Ravouseri, and I'm very excited about today's guest, Matt Rad, because we are going to talk about a marketplace you may not even know exists. The digital real estate. I never heard about it before, but imagine this. What if you could buy a website the way you buy a house and have it make money for you while you're asleep? Sounds great, right? Well, actually, there is a way to do it. And Matt Rath is here to break it all down for us. So let's turn to Matt. Welcome. Welcome to the show. Let's dive right in and tell us what is digital real estate. What do you do in this space?

Why Content Sites Over Ecommerce

Matt Raad - Guest

We buy online businesses. When I say we, my wife and I, we're buying websites that other people have started, maybe run for many years. You know, they want to sell them. And Mirav, what we don't buy though is e-commerce websites. So the reason we call it digital real estate is that you think of it as virtual online real estate. So you know how you've got a house and a street. Well, the street is the web address. Of course. And the house is the website that sits on there or the business that sits on that address. We just buy the website. And typically they're they're very simple sites, they're advertising sites. Normally we like to buy, we we've got a set strategy that we follow because there's there's literally thousands of different kinds of online businesses you can buy, but we like to buy what we call passion websites, so sites where people have a hobby or a passion and they've been blogging about it for many years, and maybe they're not making that much money off it, so they get sick and tired of it, so they sell it cheaply, and we come along and renovate it just like we do with real estate, physic real real estate, and then we keep it for the cash flow.

Mirav Ozeri - Host

I read about some samples of somebody buying a site from a student, I think, for $300 and sold it for six thousand dollars. But l let's back up for a second, because I know you you and your wife used to be theologist, correct?

Matt Raad - Guest

Yes, that's right.

Mirav Ozeri - Host

Please tell me, how did you educate yourself going from being a theologist to becoming uh in the digital space? What did you learn? What did you have to do for that?

From Bricks And Mortar To Online

Matt Raad - Guest

We have it was a big journey. So uh it was that we've been in business for 30 years, so we we've done things very differently. We've never had like on your podcast, you know, you're interviewing people with traditional careers and things. Correct. We've never had a traditional career. So we met at uni, right, studying zoology. And then what we did, we got into our first business, which was a manufacturing business, which is a small business here in Australia, and then we renovated that, we fixed it up. So we've we've already we've always made uh our career has been buying and fixing up businesses. And so we started with bricks and mortar businesses, very capital-intensive businesses, unfortunately. We made a lot of mistakes. It was very, very hard with these bricks and mortar businesses. We nearly went bankrupt a few times because all your money's tied up in physical inventory, warehouse, you can't sell it or whatever. So we would buy these small businesses, fix them up, and then sell them. Okay. We've been we that's how we started out. And we also did mergers and acquisitions, or we became brokers. So we would help we got so good at it that we would help high net worth. So just literally like in the Rich Dad, Poor Dad, if any of your listeners have, or if you haven't and you're interested in the side hustle, you should go and read Rich Dad, Poor Dad. It's a really still to this day, it's a very good book. In there, he talks about investors, the people on the right hand quadrant, where they're not swapping time for money anymore and they literally just invest in businesses. We were lucky enough to work with people that did that as well for a living in the multi, multi-million dollar level. And it was just but that was brick and mortar. Brick and mortar, yeah, yeah.

Mirav Ozeri - Host

So then how did you switch?

First Affiliate Win And Monetization Basics

Matt Raad - Guest

Yeah, well, how did we switch? Because we started a family and we wanted the freedom to be able to work from home. Uh-huh. And we also realized we started to see the internet. Remember, the internet was brand new back in the early 2000s. Right. And it was Liz, my wife, who figured it out. She said, Hey Matt, we can do on the internet what we've always done with bricks and mortar businesses, but it's hits each other.

Mirav Ozeri - Host

Whoa, a light bulb.

Matt Raad - Guest

Yeah, it was a it was very much a light bulb moment. And and she was right because we were used to exporting, so we would export goods to America. The first website we bought, we were in America the next day. Like, you know, literally the minute we bought it, that there was no borders anymore, there's no barriers to entry whatsoever. We suddenly had a marketplace of 300 million people overnight, and we literally made money while we sleep. What was it? We got what kind of website? It was an affiliate website, so it offered affiliate products and it was just in a hobby niche. I think it was in the crafting niche, and literally we got a thousand dollars in the bank account overnight while we're asleep.

Mirav Ozeri - Host

How? From what? How do you make money? You buy a website, and then how do you make money?

Matt Raad - Guest

Because it because it has a following like traffic, say in the crafting niche, it has a lot of um traffic, so crochet. So we've got a lot of clients that buy crochet sites, okay? And you can offer affiliate products on there, like you can sell patterns, you can put ads on there. So you know those ads when when you land on say you're into crochet and you go to a your favorite blog crochet site, and there'll be ads on there. When people click on those ads, you as the website owner get paid. And that's how it's semi-passive. They were the main kind of sites that we bought.

Outsourcing Content And Using Writers

Mirav Ozeri - Host

Sorry to cut you off, but if you buy it, you have to maintain it, you have to have people working there. So it's buying a business that takes a lot of your time. It's not really a side hustle, is it?

Matt Raad - Guest

No, no, it doesn't, it it takes nowhere near these are semi-passive. They don't take much time at all. No, no, no, no, no. Especially with AI now, you have to keep the content up, but you outsource that. We hired writers from day one.

Mirav Ozeri - Host

Oh.

Case Study: $400 Gardening Site

Matt Raad - Guest

There's a website called Upwork. We get all our writers off upwork.com. Of course, you can use AI these days. You need to be careful how much AI you use for writing, but we just outsource it or we get industry experts. You just pay other crochet. We we bought websites that we know nothing about. We're not crocheters, I'm not. We just pay crocheters to write articles. So I'll give I'll give you a really good example of a recent okay. So there's two very powerful examples. We have a lovely couple here, Nathan Alexa. They do this full-time, they're a young couple. Nathan used to be an electrician, Alexa was in customer service. They learnt our system, and they literally, so one of the sites they bought, so they live off the laptop, so they make all their money on a laptop. They they used to travel the world, they now have a family, so they they they can't travel anymore. They bought a gardening site, so they noticed they were looking around in the gardening niche online and they saw this website here in Australia. You don't have to, but most of our sites are in America, they can be anywhere, but they just happened to see a website here in Australia that hadn't been posted on, it had been neglected. Like the owner obviously hadn't done anything with it for quite a while. So they you know, when you can you can look at a at a blog and you can see the dates that the articles are posted. So they could see he hadn't posted in a year or two. So they just sent him an email on on his contact form and said, Hey, we noticed you haven't done anything with your website. Would you be interested in selling it? And he said, Sure, I was just going to close it down. So he sold it to them for $400.

Mirav Ozeri - Host

Oh my god. Yeah. But the the site had no traffic, right?

Matt Raad - Guest

No, it had lots of traffic. It was just sitting there doing nothing. Yeah, he didn't know how to monetize it. It had been around, it was 14 years old, and it was very genuine. So in this day and age of AI, what we were looking for, this is where the strategy works really well. Where this is precisely the sorts of deals we're looking for because it's very, very genuine. And they tidied it up. They did a renovation with they do a makeover and they worked on what we call the SEO. They just tidied everything up because he wasn't a sophisticated website owner. That site in spring now gets 80,000 visitors a month and makes these guys $4,000 a month net in spring. Not in winter, but in spring.

Mirav Ozeri - Host

But the spring in America and then the spring in the southern hemisphere. I mean, it's in the southern hemisphere.

Matt Raad - Guest

So you they own a gardening site in America as well, which that's where they learnt it. That that site, their gardening site in America makes them around two grand. So and they and they're not gardeners at all. They're laptop lifestylers, they hire gardeners to write articles and to keep up with the with the art with the content and everything.

Mirav Ozeri - Host

So I take from what you say that you have to have knowledge in technology rather than this. So, what would be the first thing you have to learn before you jump into this space?

Skills To Learn And Starting Small

Portfolio Strategy And A $45k Course Site

Matt Raad - Guest

Well, that was our sticking point. When we first got online, it was very difficult for us because um we're from farms and we'd never done the tech thing. And so we'd only ever bought and sold businesses. And so that's something to this day we're very passionate about. And the very first step we feel that you need to learn these days is how to . Y eah, you need to understand how to build a website and how to monetize it. Most people, like yourself, don't realize you can make money off a gardening site. I think that's the most important thing. So I'll share another story. We have one of our most recent success stories here is Ashlyn. She is from the tech industry. Um, she's made money out of crypto, and she was just burnt out. So we have a lot of burnt out clients who come to us because they're, you know, they're they're earning lots of money and they want to escape the corporate rat race. So they hear about what we teach, and they and that was Ashleen. And we taught her this strategy, exactly what I'm saying to you. Buy these little simple passion sites. And she first learnt by buying, she bought a crochet site, she bought a car site for less than a thousand dollars, and she bought a sewing site and a fishing website, so about fishing. And so when people click on the the there's articles, she knows nothing about fishing, she knows nothing about sewing, she knows nothing about cars, and she knows nothing about crochet. But she just outsources everything. This is just in the last year, and she now is making eight thousand dollars a month off those. She's got about a she's got a portfolio of these sites, and she just only works on them part-time, work a few hours in the evening. So one of them she bought for $50,000 or $45,000, I think it was. It's the best one. It is a website that teaches people how to become a Thai massage ex person. Asheleen knows nothing about Thai massage at all, so it's got courses on it. This is a the perfect asset to buy. Most people would look at that website and have no idea how much money it makes, right? It's been running for 15 years. It's started by a lovely guy, an expat, who lives in Bali. So he just moved to Bali and he teaches Thai massage. He started a website, started blogging about it 15 years ago, and he puts courses on it. He's bored with it. For 15 years, it's made anywhere between $3,000 to $5,000 a month consistently. That's net profit. So while you live in Bali, that's a lot of money. And so Ashleen bought it for $45,000. That's way better than real estate. That you can't get a return like that out of real estate. She's a young person, for her, that's life-changing. So she doesn't have to go back to work now.

Mirav Ozeri - Host

How do you recognize a good buy? How do you find uh like those the crochet? How do you find the gardening? How do you find this?

Matt Raad - Guest

It's due diligence. So it's just it's similar to due diligence that you would do on a on a bricks and mortar business, but there's just a bit more to it. There's a few things you need to learn, and what we recommend is please, if you're listening to this, do not rush out there and buy the first website that you see. You will not know what you're doing and you'll make mistakes. So when you start to learn this, we get people to buy websites like Ashleen under $1,000. So her sewing site and her car site were each under $1,000, and then the next one was $10,000, and then the next one was $20,000. So you can step it up like that. But we get people to start very small. That's the and Mira, this is not a get rich quick thing. This takes quite a while to learn this. Like it would take you six months to 12 months to learn. It took Ashlen about 12 months. So that's why we interviewed her on our podcast. So you can go and listen to it, the Digital Investors Podcast. It took her about a year. Yeah, it's a it's a brand new skill. And and like you're asking, you need to learn how to build a website. You need to know how, and that's like it's a really good question if you ask, where do you start? Realistically, I reckon the smartest thing you can do is learn how to build a website and how to make money online, like how to money how to websites monetized, because that in and of itself is an amazing skill for the future. It's and you know, we're here talking different careers. I know this is a very bizarre career compared to all your other guests, but seriously, making money online is a career for the future.

Mirav Ozeri - Host

Oh, absolutely. There's no question in my mind.

Matt Raad - Guest

A lot to think about here, isn't it?

Why do people sell websites

Mirav Ozeri - Host

Oh my god, it's like mind-boggling. Whoever thought about uh buying uh why why do people sell their website? Most of them just tired over get bored, yeah.

Matt Raad - Guest

Or you'll find there's a lot of us who are professionals that do this a lot, and we own a portfolio of websites, and we just constantly sell off the small ones and focus on the big ones. What I'm talking about today are quite small, they're all under 10, 20 grand, under 50 grand. There are websites in the hundreds of thousands, in the millions, you know, that we own big websites. A small website takes the same amount of work as a big website because it's very leveraged. You you still need the same team to work on them. So a lot of people, if they've got bigger websites, they'll sell off their small ones. Or lots of people honestly just get bored, they don't know how to make money out of them. They've had a Google update, and the website might have been, you know, websites aren't always stable because of the way Google works and the search engine. So people get upset when their website gets hit in Google, so they get sick of it and go, oh, we'll sell it. It's like a bricks and mortar business. After about what we find is after about 14 or 15 years, people tend to get sick of their assets and they want to move on, and that's the goal. So when you've got to hunt around for those, but when you find those ones, they're the really, really good ones.

Mirav Ozeri - Host

So are there agencies or places that we can hunt for them, or people contact you, you teach them? How does it work?

Verifying Data And Structuring Deals

Matt Raad - Guest

No, no, no, no. We we we don't get involved in finding websites for people. We don't we we want people, we empower people to do that themselves. Really good question. There are brokers now, agencies. The bit the best one to start when you're a beginner is flipper.com. So it's the world's biggest um website broker. And the great thing about Flipper is you can buy websites under $1,000. That's where Ashleen started, is where everyone starts. So you can so there's no risk, and you know, if it doesn't work, you it's cost you a thousand bucks. That's a very cheap business, by the way. For anyone listening, if you can't afford a thousand dollars, you should not be doing this, or you should not be buying a business. So I I'm gonna be blunt about it, but but you you need you you've got to spend money to make money in in business. Yeah, if you buy a bricks and mortar business, we spend five grand just talking to a lawyer. We can buy a whole business here for under $5,000 to get started. It is really cool. But you've got to know what you're doing, and and just so you know, Mirab, there's I I think I just recently posted an article on our website and we listed out 25 brokers or agencies where you can buy um website online businesses. So if you if you want to anyone listening, it you just Google um website brokers or you can look at our article. There you want proof that this works. There's it's a very mature market now. Like there's most brokers are selling websites in the millions now. What? And that never that was never so food blogs, millions of dollars. Travel blogs, millions of dollars. So you see all those, you know, those travel blogs and food blogs that you go to online. People have no idea how much money they make. They are making their owners lots and lots of money.

Mirav Ozeri - Host

But for the blog, you have so you hire the writers, like you mentioned, right? And they could they maintain yeah, they maintain it.

Why buy small websites?

Matt Raad - Guest

So often the blogs, like a travel blog, will start out with the the person wanting to travel the world, so they blog about it. So it's a passion site, then they get sponsorship deals, and that then turns into a full-on business. That's and that's a very easy business model. We've got lots of clients that have done that.

Mirav Ozeri - Host

So you have to know a little bit about marketing to go to advertisers.

Matt Raad - Guest

Well, we teach that. That's how you learn it by buying a small website. That's what Ashley Ashleen had no experience in that whatsoever. So that's why we got her to buy a small website. So she's learnt that over the 12 months. So when she found that Thai massage website, she now knows how to market it a lot better online. So you're right, yes. I just I realised that she she got good at marketing. That's one of the things she had to learn. So you've got to so on a site like that, she's got to understand. I'm gonna point, you know, funnels. So lots of people visiting the website, it's got to have a sales letter that converts to an offer, and that's uh there's lots of um YouTube videos about that as well. Um, but we teach that too. But that's how you learn for for listeners. That's why you I want to reiterate you start with a very small site. If you've never done this before, you start a very small site, that way it's very low risk, and you can do it in the evenings part-time.

Mirav Ozeri - Host

Like a side hustle.

Matt Raad - Guest

Yeah, like a side hustle. That that's how 90% of our clients approach it as a site. They start it as a side hustle, and then when it when it works, they that's when they look at quitting their jobs and stuff like that.

Mirav Ozeri - Host

Amazing. So when you look at sites and what is the most important metric for you when in your research?

Matt Raad - Guest

Good question. There's two actually profit and traffic. We live and breathe by that. So we need to verify that in due diligence. So if you go to any of these websites, so say you go to Flippr and you look up these websites. So Flippa has websites for sale from a thousand dollars up into the tens of millions. And it's exactly the same process on every one that we look at buying. And we remember, we're buying a specific kind of website, ones that make money off advertising or affiliate offers or selling courses or selling digital products. And the main metric that we're looking at, as you asked, is profit and traffic. And on Flippa, they quote the profit and traffic. And what we've got to do is due diligence is verify that it's correct. And now, luckily these days, it's a lot easier, and the brokers help us as well because everything's tracked online, and so the main tool that we use is Google Analytics. Anyone that owns a website will know what Google Analytics is, it's just a free thing that all websites on the planet pretty much have, provided by Google, that just tracks all the analytics. Imagine the data they've got out of that as well.

Mirav Ozeri - Host

That's that's unbelievable. I know.

Matt Raad - Guest

I wonder why they're the world's biggest company at the moment. But anyway, um, but it is very clever. The Google Analytics lets us, you can literally request off the web website owner access to the Google anal their Google Analytics. So they can't fake it because you can see it live. So if you know what you're looking for, that's very, very powerful. So it's a way easier way to do due diligence and bricks and mortar. And once you know also a bit about marketing and how the online space works, you can also do a lot of due diligence research on the marketplace. There's a lot of free tools, good main mostly Google. Google gives us pretty much everything or AI. AI now is absolutely mind-blowing for doing due diligence on websites. It's really, really quick. It's way quicker than what it used to be.

Due diligence

Mirav Ozeri - Host

But that brings me to the question: there is a lot of cheating using AI. So, how do you know that they don't have the whole thing that generated the whole website analytics and everything in this? How do you know you're looking at the real thing before you shell out money?

Learn the business

Matt Raad - Guest

Yeah, that's part of your due diligence skill. It it's actually pretty easy because it it is hard to fight traffic and the brokers have Verifying this stuff as well. They have very sophisticated tools. Now, not to say you still need to do your own due diligence. It's pretty hard to fake the money going into a bank account. So you get live views of the bank account as well. Part of due diligence, particularly when you're buying bigger businesses, like once you're over $50,000, you always need to insist a live video walkthrough of the bank account. Oh, yeah, yeah, yeah. You see, you can just do it. That's how we've always done it. And it's heaps easier online. And the other thing you can do is you can do escrow. So you could own the business and just pay them, you know, like $5,000 a month for 12 months so that it everything's verified. That's the other way you construct a deal. So in the trickier websites that are that are more complex to sell or they're asking for a higher price, often that's what you'll negotiate. There is no one standard way of doing things, but you're not going to get it straight away. That's why there's people like us out there that teach you how to do this, and you've got to go on that journey of learning how to, it's like learning how to buy a business. You're not going to nail that straight away. Although some of the gurus will tell you that, but it's not the case. There's a lot of moving parts to businesses and online businesses. And I think the main thing is you've just got to be prepared to study it and work at it, like Ashleen. Like just, you know, put aside a year where you go, all right, this year in the evenings, I'm going to work on figuring out how to make money with an online business.

Mirav Ozeri - Host

How much traffic a website has needs to have for it to be a viable investment?

Traffic to website needed

Matt Raad - Guest

It's got to be in the thousands, ideally in the tens of thousands. Per month. Per month, yeah. It's actually quite a tricky question to answer because every single niche is very, very different. The sorts of sites we're buying, we say, as a very, very general rule, the magic happens once you hit around 3,000 visitors a month and up. Oh, that's nice. Because that's enough volume to make money. But it depends on the offer. So if it's an ad cents offer, you're only getting 50 cent clicks or 20 cent clicks. So that revolves around. So every time someone clicks on the ad, you get 20 cents or 10 cents or whatever. So obviously, you need volume. That's where we need lots and lots of volume. So it's like being on YouTube. You know, YouTubers don't make that much money until they get what 100,000 views or whatever. Right.

Affiliate offer

Mirav Ozeri - Host

If you have an affiliate offer, however, explain to me the concept of affiliate offer.

Matt Raad - Guest

So someone, um, say on the gardening site that Nathan Alexa have, they recommend a lawnmower.

Mirav Ozeri - Host

Okay.

Matt Raad - Guest

So someone clicks on their link, their affiliate link, okay, and they're tracked and they go over, so they write an article about how awesome this lawnmower is. Someone clicks on their referral link, which sends the person over to Amazon to buy it. Nathan Alexa don't have to sell the lawnmower themselves, they just send them to Amazon and they get a commission. Four or five percent.

Mirav Ozeri - Host

What?

Matt Raad - Guest

Yeah, so that they do nothing. Because we talk about how great the lawnmower is. And then someone clicks on it and then they're cookied, and if they buy that lawnmower off Amazon, Amazon have to fulfill it, and Nathan Alexa don't. Nathan Alexa get five percent.

Mirav Ozeri - Host

Wow.

Market Size, Finding Deals, Flippa

Matt Raad - Guest

So that can be depending on the product, if it's a big product, it can be instead of a 20 cent click on an ad, now we're talking $20 or $200. So it can go up tenfold. So now we don't need as much traffic. That's why you only need 3,000 visitors a month or 5,000 visitors a month on an affiliate site. And for Ashleen's Thai Massage site, stop and think about this, she sells a course, $400. That's net profit because it's all electronically delivered. It's a series of recorded lessons. So $400, you only need 10 of them a month, and that's four grand a month.

Mirav Ozeri - Host

So are most of the sites that you buy are ones that have been flipped already, or just the original owner?

Matt Raad - Guest

Ideally, the original owner one's are the best, though. They're the long established ones.

Mirav Ozeri - Host

Right. So you're Australian and you work out of Australia. You buy only English uh website, correct?

AI Risks, international sites

Matt Raad - Guest

No, we've over the years we have bought Spanish ones. It's really good. You can buy them in any language. It's just a little bit harder in a different language if you're not a native speaker to do the research. We call it keyword research. So when we're doing the marketing research, we're looking at all the keywords that people use and also the marketplace, what people are buying, and you know, understanding. So it is a little bit trickier if you don't speak the language fluently. It is a lot easier now with AI Translate and you know Google Translate, but in general, we buy most of the sites we buy are based in America.

Mirav Ozeri - Host

Not in the not in Australia?

Matt Raad - Guest

No, it's pretty rare we buy an Australian one. So the websites we buy, the vast majority would be dot coms, so based in America. But you you can buy them anywhere. But they can be based in the UK, in the Europe, in you know, ideally in a first world country where people are spending where where money where people are spending money.

Mirav Ozeri - Host

So you also teach people to build websites. How long does it take to learn to build a website? Uh you have to learn coding?

Matt Raad - Guest

No, no, no, just with WordPress. It's just that it's it's the same skill set that we teach in um when you buy websites, just learning how that's what I'm saying. Learn in I think in this day and age, learning how to build a website is a huge money-making skill in and of itself. To prove it, we get total beginners doing this, and then we get them to build websites for local plumbers and electricians and things, and they sell them for anywhere from a thousand dollars to three thousand dollars. Not bad money while you're learning. So, but again, this is not a get-rich thing. There's things you've got to learn. It typically takes someone six to twelve months.

Mirav Ozeri - Host

That's what I want to know. Did you buy a f a flop?

Biggest flop

Matt Raad - Guest

Lots. Yeah, yeah, we've made heaps of mistakes. Yeah, yeah.

Mirav Ozeri - Host

What was the biggest flop?

Matt Raad - Guest

Oh, there's been multiple ones that we've had six-figure ones go south on us. Well, we buy big sites. Like we we've had we've owned a lot of sites over the years. We we're buying and selling. So we we we're not buying and selling as much now, but you can turn them around. Probably the biggest one was about $80,000. That was one that didn't work so well. Wow.

Mirav Ozeri - Host

You actually buy a website with employees that maintain the site, that uh that it's not just uh a digital asset, it's also some people uh assets anyway.

Matt Raad - Guest

Yeah, it depends on the deal. Some sites come with the team, but typically we have our own teams.

Mirav Ozeri - Host

Oh, are you just hire writers and you're uh IT guy and you're good to go.

Matt Raad - Guest

I think guys, yep, and good to go. Yeah, and that's what you're building up over time. So remember, we've built this up over 15 years. So we started out buying small sites and went into bigger sites, and these days our preference is to buy small sites again because there's just no risk. Well, I won't say there's no risk. I need to be very careful if you're listening. I'm not giving financial advice, there is definitely risk here. Um, but buying compared to what we used to do with bricks and mortar, we're now just buying websites under 50 grand. I think that's a sweet spot. It's pretty easy.

Mirav Ozeri - Host

So, how do you know uh if a site is undervalued and it's a good deal or it's just not gonna happen?

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Matt Raad - Guest

That's part of the due diligence. You've got to learn that. That's valuation. So most sites are valued on what's called a three times multiple. So three times the net profit. Okay. So if it makes a hundred thousand dollars a year, then it's probably worth around three hundred thousand dollars. And that's the same as a bricks and mortar business, like a from a cafe to a wholesale import business. Most businesses are sold on a one to three times multiple. So that's part of the art of learning this, and it comes from reps, reps, reps, reps doing lots of practice due diligences. You've got to work at this. So that there's no, yeah, every niche is different, every website's different, every website is the same as a business. Some businesses and websites have a higher risk profile, so we're not going to pay as much. We might only pay one times. Yeah, every business is different. So Ashleen's one, the one that she bought for $45,000. What's that? If you divide that by three, that means it so she it was making three thousand dollars a month. So she got, I'll just do the maths here.

Mirav Ozeri - Host

Okay.

Matt Raad - Guest

Three thousand times twelve equals thirty-six thousand dollars. So she just paid a little bit over a one times multiple on it.

Mirav Ozeri - Host

Are there still good deals in website marketplace?

Matt Raad - Guest

Okay, get to give you an idea, Mirav. Yes, do you know how many websites there are on the planet?

Mirav Ozeri - Host

I don't know, close to a billion, probably.

Matt Raad - Guest

Over at 5 billion. Whoa. They say apparently there's one and a half billion active websites.

Mirav Ozeri - Host

So there's gotta be good opportunity there.

Matt Raad - Guest

Any one time on Flippart, there's around 300 websites for sale. And our clients are on there all the time, and no one bid on the website that Ashleine just bought, not a single person.

Mirav Ozeri - Host

So we are in the age of AI. How does it help or hurt your business?

Matt Raad - Guest

AI is a double-edged sword, it has had a big impact on a bunch of the sorts of websites that we buy. You need to be very careful with the sorts of sites you buy. It's definitely not as easy as what it used to be. Like 10 years ago, it was a very, very easy. No one listened to us back then. We were saying this is so easy, and people didn't believe it. And now people believe it, but it is a little bit more difficult because AI is affecting the search engines quite dramatically, and that's a scary time for a lot of website owners. But for certain websites, it's actually good because people want real, they don't want the AI generated stuff, they want real experience. And if you can get those, like what Ashlene bought with the the Thai Massage site or real experiences where people can learn off real people, they're hugely valuable. So, again, you you've got to learn the different ways of how you can make money online. I think that's why some of the food blogs and um also travel influencer blogs, even though there's a lot of AI content on those, but at the end of the day, people want the real experiences. So if you're going to travel somewhere, you want to know that someone actually visited it and they know you know where to park the caravan or whatever, and what's it like? What's it what was it like to back that caravan up? So we've got a few travel influencers that own caravanning sites or RV sites. Oh, those sorts of experiences are really, really important. I don't think AI can give that. And the actual photos of, say, the campsite, here's where you go when you visit, you know, this is what we did, and this is the equipment that we used, and normally that's your sponsor and stuff like that.

Mirav Ozeri - Host

And that can grow just like an octopus because then there's social media for the website that you well in your renovation, you can hook it up.

Matt Raad - Guest

Social media is a big part of the renovation strategy now, particularly with AI. So we're looking to buy websites that come with social media platforms, so already in place, so big Facebook following. So the Annette, she's another one of our clients, she bought a travel site of a private Facebook group. So someone said they're retiring, they've been traveling around Australia. It's a big, big thing here in Australia, travel around Australia. And this person had been doing it for like 10 years and they retired from it. And they said, Oh, our blog that we've been blogging about it for the last decade, does anyone want it? And so Annette bought it for five grand, and it's got 10 years history, but it had a hundred thousand people on a Facebook. Whoa. Five grand. That site makes her about four thousand dollars a month. So she's retired too, and she just blogs. Whenever they pull up, she just writes a blog article. She does all the content herself with AI. She just writes it, gets AI to edit it, posts it, and that's what they do in the campsite at night with Starlink now. You know, Starlink, the internet. Yes, of course. They've got internet anywhere in Australia, so it's connected up on their caravan, and she just works in the evenings, like a couple of nights a week, and uses AI to do everything. And they've got sponsorship deals off, you know, four-wheel drive equipment and things like that, making around four grand a month while they travel around. That's net net profit.

Mirav Ozeri - Host

That is a very good side hustle, I have to say. Well, for listeners that want to find you and get into this amazing side hustle, where can they find you?

Matt Raad - Guest

Yep. So uh ebusinstitute.com.au.

Mirav Ozeri - Host

Okay.

Matt Raad - Guest

And we've got a free masterclass on there that people can just go and check out to learn about how we buy and renovate websites. So they can that's probably the easiest way. Or they can listen to our digital investors podcast. On there, we we feature our all our um successful students. We try and record a story every couple of weeks of a student that's making money online.

Mirav Ozeri - Host

All right, listeners, now you know where to go if you want to get into the digital real estate world. Fantastic. Matt, I can't thank you enough. This was so mind-boggling and mind-opening. I mean, I'm gonna look into some website for a side hustle.

Matt Raad - Guest

Yeah, it's a great idea. Well, thank you so much for having me on here, Mirav. It's awesome to see your excitement about it.

Mirav Ozeri - Host

I know, it's crazy.

Matt Raad - Guest

I take this stuff for granted. I, you know, it's cool that you didn't realize it even existed. So hopefully your listeners are excited as well.

Mirav Ozeri - Host

Me and none of my friends. Now they're gonna learn. Well, thank you so much.

Matt Raad - Guest

Awesome.

Mirav Ozeri - Host

Take care. That's a wrap for today. Thanks to Matt Rad for breaking down the world of digital real estate for us. Don't forget to follow the show for more surprising stories of how people make money. See you next time.

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Mirav Ozeri

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